COACHING BUSINESS BUILDER 101
Coaching Business Builder 101: Two Ways to Engage
At Virago Coaching, we're dedicated to helping you build a strong foundation for your coaching business. Whether you prefer a structured cohort experience or a flexible self-paced journey, we have an option to suit your needs.
Cohort Model
An Interactive, Supportive Experience
Course Highlights:
Eight-Week Duration: Weekly 90-minute online group sessions with a small, supportive cohort.
Comprehensive Content: Covering 10 modules, including legal structures, licensing needs, setting rates, invoicing, client management best practices, and foundational marketing methods.
Additional Resources: Custom templates, forms, and an interactive pricing model.
Access: Session recordings available for two years post-course.
Support: Weekly office hours with Janice.
Community: Access to a private LinkedIn Group focused solely on running a coaching business.
Investment Options:
Upfront Payment: $1197
Flexible Payment Plan: $599 upfront, followed by a revenue share model over two years, capped at $1497. We invest in your success – if you make money, we make money. If you don't, we don’t.
On-Demand Model
Learn at Your Own Pace
Course Highlights:
Self-Paced Learning: Complete the course at your own speed.
Comprehensive Content: Covering the same 10 modules as the cohort model.
Additional Resources: Custom templates, forms, and an interactive pricing model.
Access: Session recordings available for two years post-course.
Community: Access to a private LinkedIn Group focused solely on running a coaching business.
Investment Options:
Course Only: $497
Course + Office Hours: $694 (includes an additional $197 for access to weekly office hours)
Course Modules
“An overview of the course and your instructor.”
“Maximizing the benefits of the course.”
“Avoiding roadblocks, defining MVP, and keeping things in perspective.”
“Setting a solid foundation the easy way.”
“Business structure, license needs, agreements, insurance, and more.”
“Banking, invoicing, taking payments, setting rates.”
“Tracking hours, calendaring, booking tools, session design, and more.”
“Tracking client progress and keeping clients organized.”
“Creating a logo, starting a website, ordering business cards.”
“Sharing progress and planning your next steps.”
Why Choose This Course?
Proven Path to Success: I've taken this path myself and built a thriving coaching business. With over seven years of experience, I make over six figures a year doing what I love.
Expert Guidance: As a certified Co-Active Coach and holder of an MBA, I bring a wealth of knowledge and practical insights to the table. My background in business development at several companies ensures that you receive top-notch, business-savvy advice.
Comprehensive Curriculum: The course covers every essential aspect of establishing a professional coaching business, from legal structures to client management, marketing, and more.
Personal Investment in Your Success: The flexible payment options, including a revenue share model, demonstrate my commitment to your success. If you make money, I make money. If you don’t, I don’t.
Supportive Community: Engage with a small, supportive cohort in the eight-week program, or learn at your own pace with the on-demand option. Both models include access to resources, office hours, and a private LinkedIn group.
Tools and Resources: Gain access to custom templates, forms, an interactive pricing model, and session recordings available for two years post-course.
2025 Cohort Dates:
Jan 3 - Feb 21, 2025
Apr 4 - May 23, 2025
Jun 6 - Aug 1, 2025
Sep 5 - Oct 24, 2025
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Janice is an incredible "coach to coaches"! I would highly recommend her course if you are considering entering the Executive Coaching field. She provides incredibly helpful advice, practical tips, and covers all the basics of "what you need to know" to embark on a coaching career. She was engaging, hands-on, and the course was highly informative.
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This class was fantastic. It helped me understand things that I previously thought were complicated, gave me tools that were easy to use and understand, and made me get things done that I had been putting off. And I had fun in the process. 10 out of 10.
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Janice is an expert in her field, and this course is a treasure trove of her experience in an actionable, digestible format. More importantly, rather than feeling discouraged after the course, I ended up feeling motivated to take action!
About the Instructor
Janice Lichtenwaldt
As the founder of Virago Coaching, Janice is a certified PCC and Co-Active Coach with over 2700 hours of coaching experience. She has run her own successful coaching business for eight years, bringing her unique passion, humor, and infectious enthusiasm to helping clients and other coaches. Janice is also an international thriller writer, jewelry maker, and world traveler. She resides in Seattle, WA, with her husband and their lovable dog, Tiberius.
What people are saying…
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